Record Chooses evertz.io to Transition Playout to the Cloud
Broadcast·Jan 14, 2025·6 min

Record Chooses evertz.io to Transition Playout to the Cloud

Record is set to transform its digital content delivery with a groundbreaking move into the Streaming Linear TV and Direct to Consumer (DTC) markets, partnering with evertz.io to power its PlayPlus application.

Burlington, Canada, São Paulo, Brazil, January 14, 2025: Record is set to transform its digital content delivery with a groundbreaking move into the Streaming Linear TV and Direct to Consumer (DTC) markets. Partnering with evertz.io, Record is launching a state-of-the-art streaming solution that will power its PlayPlus application with high video quality and seamless streaming. The collaboration begins with twelve regionalized channels, with plans to expand to more than 21 channels. The primary objective is to streamline channel management and improve operational efficiency, transforming how Record manages and monetizes its digital content.

Felipe Andrade, VP of Sales at CIS Group, said: “As a key partner in this transformation, CIS Group is excited to be involved in Record's transition to cloud-based playout technology. evertz.io's scalable and efficient solution, combined with our industry expertise, helps ensure Record's success in expanding its digital reach while maintaining top-tier operational control.”

evertz.io brings a robust solution that addresses Record's need for efficiency and simplicity. The service includes custom Adaptive Bitrate (ABR) streaming via HTTP Live Streaming (HLS) technology and a multichannel dashboard. Key features include SCTE marker integration for seamless live event transitions and a user-friendly interface for simplified content import. The future-ready design allows rapid deployment and scaling of additional channels, tailored to meet Record's diverse audience needs.

Record's focus on efficiency is reflected in its requirement for a streamlined management process. The new solution features a custom ABR HLS ladder for optimal video quality, a centralized dashboard for managing multiple channels, and automated live event transitions. The integration simplifies content import and reduces operational overhead, allowing a single operator to manage multiple channels with ease.

Antônio Carlos Sobrinho, Record Technical Project Manager, said: “evertz.io's solution delivers significant operational advantages. The multichannel dashboard enables efficient monitoring and management, while the SCTE Taker Service improves the viewer experience with automated transitions. Rapid development and deployment, delivered within tight deadlines, further underscore evertz.io's ability to meet high standards.”

With a strategic focus on monetization, Record plans to use dynamic ad insertion customized to network conditions and viewer preferences. The partnership with evertz.io has already streamlined channel launches and management, setting the stage for future expansion. Plans include rolling out an additional 21 channels and integrating evertz.io's solution with an automation system to unlock new possibilities in channel management and monetization.

evertz.io is helping reshape broadcasting with its cloud-native SaaS platform, simplifying the launch and monetization of broadcast, OTT, DTC, connected TV, and FAST channels. Its hyper-scalable microservices reduce time to market and simplify complex cloud-native technologies. With flexible OPEX-based pricing models, evertz.io enables content owners like Record to optimize budgets and maintain control over operating costs, delivering a comprehensive broadcast playout system with live inputs, video/audio mixing, multi-language captioning, and full graphics and branding capabilities.

About Evertz Technologies Ltd.

Evertz Technologies Limited (TSX: ET) designs, manufactures, and markets video and audio infrastructure solutions for the television, telecommunications, and new media industries. The company's solutions are used by content creators, broadcasters, specialty channels, and television service providers to support increasingly complex multi-channel digital, high-definition and ultra-high-definition television environments, as well as next-generation high-bandwidth, low-latency IP network environments. Evertz products help customers generate additional revenue while reducing costs through efficient signal routing, distribution, monitoring, and content management, as well as the automation and orchestration of more streamlined and agile workflow processes on-premises and in the cloud. For more information, please visit www.evertz.com.

About CIS

Since 1988, CIS Group has been a Media Technology solutions provider and systems integrator with core competencies across the professional services spectrum. Over the years, its scope has evolved to include consulting and workflow design, integration, full system commissioning and installation, technical and operational training, maintenance and support, DevOps, and managed services. Focused exclusively on the MediaTech space, CIS has delivered countless solutions for a variety of use cases across the content supply chain, including live production, post-production, archiving, and distribution. By relying on CIS's expertise, clients, including sports teams and networks, have been able to outsource significant technical challenges and focus their energy and resources on how the implemented technology ultimately delivers business value and creative value to their organizations. Enabling customers to achieve their business and operational goals through effective solution implementation is what CIS means when it says customer success is in its DNA. For more information, visit www.cisgroup.tv.

About Record

Founded in 1953, Record is the oldest active broadcaster in Brazil. Since its launch, Record has focused on offering quality programming that meets the needs of its viewers. Today the network totals 108 broadcasters spread across 26 states plus the Federal District. Over the years, Record has become one of the networks that has contributed most to the evolution of Brazilian popular music. Its history is made up of successful programs and initiatives that have supported Brazilian culture and society. Today, Record is the second-largest TV network in Brazil, delivering strong ratings and continuing to grow its market share.

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